
One of the ways of finding clients is by attending trade shows. Basically the premise is you attend the show and get leads or orders for your goods. Many startups i.e ecko used this method to get their first mega order for their products. Now the key thing about making sure you get orders for your products is to get noticed.
Its an amazing premise but right now if you carefully look around – the most important thing is to make sure you understand that its all about attention. Thats why people pay google, facebook, myspace millions of dollars for that attention.
Well apparently you cant use crazy ideas on the tradeshow flow but what you can do though is make sure that you have trade show displays that give out what you do for your company to the best of your ability.
You can choose vinyl banners that give the impression that you understand the simple principle of what people are really looking for.
When its all said and done – what people are really looking for is the most simple and basic thing. They want to make money and they want to be ahead of everyone else.
Most clients that i deal with want to be number one in google for unlimited clicks. Thats it – nothing fancy just be no.1. The assumption is that being number one is going to get them the most clients and that by itself is very fascinating.
Always make sure you communicate this idea to the people that you are dealing with and you do it to perfection.